Breakthrough Idea from a Dealer in California.  During a telephone conference with my friends at Cort Furniture, I was asked by Tricia Tensfeld if we could use Trax to post messages from management to individuals the next day?  It hit me like a ton of bricks…  What a great way for someone to pass on a message to someone else.  It is permanently documented and will absolutely be seen the next morning by everyone.  You can have the message pop up any day in the future when, you want to remind someone, about anything.

I would suggest that everyone use it even for important personal dates.  Anniversaries, Birthdays etc…  What a valuable tool for passing on important customer information to another sales person, especially days off, when someone else must do something to save, or make a sale. 

I don’t suggest that you create a new customer opportunity every time you want to pass on a message.  It’s best if you use an existing previous opportunity, which has no important information.  When you go to “Open Opportunities” find an up, which has no customer info and a zip with all 00000’s.  Just make sure the “Action Date” is pointed to the date you want.  For the customers name put the name of the individual to whom you are directing the message.  Your message will pop up automatically on the specified morning. 

This Trax Fax issue is directed to all sales associates using the Trax System.  Please make a copy for each individual on the sales floor. 

Sometimes it’s hard to describe how difficult it can be on a hectic fast-paced sales floor.  If you have the feeling, I am doing well, but there is a much greater opportunity here if I could only get organized and automated--you need to move into the 21^st century. 

There are professional sales people who earn many times more income than the average sales person.  They close nearly every qualified prospective customer with whom they come in contact.  Their success is based on the fact that they have developed great qualifying and presentation skills, and have also created a fantastic manual follow up system.  Jerry Sherrod with LA-Z-BOY in Ohio, talks about someone he knows who hired two secretaries just to manage his huge, very cumbersome, customer database.  You have a tool, which automates this power and puts it at your fingertips.

On top of being a fantastic measuring tool for things like advertising and much more, the Trax System is a powerful sales tool, because it replaces your hard-to-use tickler file.  They say it takes 21 days to turn a skill into a habit.  All worthwhile endeavors require a commitment.  We absolutely promise that Trax will help you make more money, very quickly, when you learn how to use it properly.  If you are only using it as an up board, it’s just a toy, and your sales will not improve.  If you dedicate yourself to using the customer action database, your sales will increase dramatically.  If you don’t try to get a customer’s name and number for follow-up on a sale, which couldn’t be closed today, you should develop that skill.  Believe me your competitors have it down pat.

This simple tool is used properly when you open the customer data window.   After entering the customer information, change the future “Action Date”.   This new date is when you would like to be reminded to follow up. Or when your prospective customer said they would be in.  For example they took home a swatch, and you have set an appointment.  Trax will also automatically send your un-sold customers thank you letters, or special very personalized invitations.  Some sales people use it to track their sold customers birthdays.  In some cases this may be the only card this person receives.  They will never forget you.  And where do you think they will go when they need another of your products.  It is also a very easy date to get if you develop the habit of asking.  Special note-- don’t ask the ladies for the year.

To kick this off right, my advice is to take all unsold prospective customers from your tickler files and enter them into the Trax System.  The ideal would be that the entire sales team asks the boss to find a good typist to enter all these opportunities at the same time.  Make sure you change the date on the computer so these are not counted as new opportunities.

I want to make a strong effort here to convince you to use Trax as your tickler file.  The primary reason is that most tickler file systems absolutely do not work.  They are sorted alphabetically then by day, then 1-31, then by product category, then by… your guess is as good as mine.  Basically if you don’t spend half your time organizing the darn thing daily, it doesn’t work.  Trax will organize your selling life and help you attain your personal goals faster.  It will automatically remind you of all promised activity and make it so you never ever miss another opportunity again.

You as a sales team are responsible for providing a quality experience for every prospective and potential customer.  Today to remain competitive you need more tools than ever, compared to the old days.  What we retail sales professionals need are tools that make the job as efficient and productive as humanly possible, tools that permit us to be at the top of our game every time we are in front of a prospective customer. 

Your Goals Are:

·         To make sure what you promise gets done…  when promised.  (Trax creates an automatic To Do List).  This simple tool reminds you of everything you ever promised anyone.  You will never ever be embarrassed again by forgetting something you promised.

·         To maximize the ability to follow up.  (Trax provides automatic letter generation to all prospective customers… easily…

·         To hit your personal and financial goals.  (Trax lets you know up to the second where you stand)

·         You want a system, which saves you time and generates income… Right? 

·         When you use the (forward facing) action date provided with Trax, you create an automatic reminder.  You can even use Trax for reminders of birthdays, anniversaries, personal reminders, etc…  Trax sends thank you letters and special invitations to your prospective customer list, easily and quickly.

·         Do you hate unnecessary paperwork?  Trax eliminates much of it.  Trax also gives your company the critical information about the heartbeat of the business which when used properly and diligently give you a dramatic, much needed edge over your competition.

Another powerful tool at your disposal is the Goal program.  Trax takes your monthly goal and breaks it down weekly.  Yogi Berra once said, “If you don’t know where you are going, you will probably end up somewhere else”

Goals are the keystone to long-term success and prosperity.  The Trax Dart Contest is a tool, which is an easy and fun way to align your goals with your company’s goals.  It will put some extra excitement on the floor and a little spiff money in your pocket.  I sent your showroom a dart for Christmas along with contest instructions.  Call me and I will be delighted to send you another if you don’t have one.

If you don’t have the Trax System in use at your showroom, or just have a question about how to use it, please visit our web site.  There is a complete automated presentation, which is totally new.  We also have every newsletter written.  These cover many easy to use, money-making ideas.  If you are not using Trax at all, ask the boss to visit our web site.  Our guarantee is simple.  If you don’t make a lot more money…  We buy it back.  Many of my customers report a 40-50% increase in sales there first full month.  We also promise to improve your advertising effectiveness and reduce your costs.  Our web address is www.TraxSales.com.

I hope to hear from you and also that you check out my latest invention on the web site.  It’s called Traffic Trax and it’s a high tech front door traffic counter that links directly to your computer and gives you many new and beautiful traffic reports.  It even gives you dollar volume per up analysis and much more.

Thank you for your time.

Warmest regards,